1) Overview & Scope
This policy applies to era8apparel.net, our emails, and related online experiences we control (collectively, the “Services”). By using the Services, you agree to this policy and our Terms & Conditions.
If you do not agree, please discontinue use of the Services. For questions, contact: [email protected].
2) Information We Collect
Information you provide
- Account and profile details (name, email, password).
- Order and shipping details (address, phone).
- Support messages and survey responses.
- Preference settings (e.g., cookie choices, marketing opt-ins).
Payment information is processed securely by our payment partners; we do not store full card numbers.
Information we collect automatically
- Device and usage data (browser type, pages viewed, time on page, referring URLs, IP address, approximate location).
- Cookies and similar technologies for essential site functions, analytics, and personalization. See “Cookies & Tracking” below.
Information from third parties
- Payment and fraud‑prevention providers (payment status, risk signals).
- Shipping carriers (delivery status).
- Marketing and analytics tools (campaign performance, audience segments) subject to your consent where required.
3) How We Use Information
- Provide and improve the Services, including processing orders and returns.
- Personalize your experience and remember preferences.
- Communicate about orders, drops, and account notices.
- Run analytics to understand performance and improve our products.
- Prevent fraud, secure the Services, and comply with legal obligations.
- Send marketing communications with your consent where required; you may opt out at any time.
4) Legal Bases (EEA/UK/Switzerland)
- Contract: to provide the Services you request.
- Legitimate interests: to secure and improve our Services and reach our community, balanced against your rights.
- Consent: for certain cookies/marketing where required by law. You may withdraw consent anytime.
- Legal obligation: to meet recordkeeping, tax, and compliance requirements.
5) How We Share Information
- Service providers: ecommerce, payment processing, shipping, analytics, customer support—only as needed to perform services for us.
- Advertising and measurement partners: only with your opt‑in where required; see “Do Not Sell or Share” below for California choices.
- Legal, safety, and compliance: to protect rights, comply with law, or respond to lawful requests.
- Business transfers: as part of a merger, acquisition, or asset sale with appropriate safeguards.
We do not sell your personal information in the traditional sense. We may engage in cross‑context behavioral advertising, which California law may define as “sharing.” You can opt out below.
6) Cookies & Tracking Technologies
We use cookies and similar technologies to operate our site, measure traffic, and deliver relevant content.
- Essential (required): security, network management, shopping cart, and basic site functions.
- Analytics: traffic and performance measurement to improve the Services.
- Marketing: personalization and ads, including cross‑context behavioral advertising.
Manage your preferences anytime:
Signals: Where supported, we treat Global Privacy Control (GPC) as a request to opt‑out of sale/share for the device/browser sending the signal.
7) Data Retention
We keep information only as long as necessary to provide the Services, fulfill transactions, comply with legal obligations, resolve disputes, and enforce agreements.
- Orders, tax, and accounting records: typically 7 years or as required by law.
- Support messages: typically up to 3 years after last interaction.
- Marketing data: until you opt out or your consent expires/withdrawn.
- Analytics data: per tool configuration and legal requirements.
8) Your Privacy Rights
EEA/UK/Swiss residents
You may have the right to access, correct, delete, restrict processing, object to processing, and data portability. Where we rely on consent, you can withdraw it at any time.
California (CPRA) and certain U.S. states
- Know/access and request a copy of your information.
- Delete information, subject to exceptions.
- Correct inaccurate information.
- Opt out of sale or “sharing” for cross‑context advertising.
- Limit use of sensitive information (we do not use sensitive info for additional purposes).
- Non‑discrimination for exercising your rights.
Exercising your rights
To make a request, email [email protected]. We may verify your identity and ask for limited information to process your request. Authorized agents may submit requests with appropriate authorization.
9) Security
We use administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
10) International Transfers
We are based in the United States and may process information in countries that may have different data‑protection laws than your country. Where required, we use appropriate safeguards for cross‑border data transfers.
11) Children’s Privacy
Our Services are not directed to children under 13 (or older age as defined by local law). If we learn that we have collected personal information from a child without appropriate consent, we will delete it.
12) Changes to This Policy
We may update this policy from time to time. If we make material changes, we will post the updated version here and adjust the “Last updated” date.
13) Contact Us
1200 E 7th St, Los Angeles, CA 90021, USA
Email: [email protected]
Customer Service: Mon–Fri 9:00–18:00 PT
This page is provided for transparency and general information. It is not legal advice.